![]() Some features only needed for high-end or industry-specific workflows could be unlocked by subscription.įinal Cut Pro X as an iMovie subscription optionĮver since X was introduced, traditional NLE users have joked that it wasn’t much more than ‘iMovie Pro.’ For a while now Apple has actually developed iMovie as a customised version of Final Cut Pro X with professional features turned off and with additional consumer-focussed features.Future versions of Final Cut free for those who bought / buy it for $300, $10 per month subscription option who can’t afford initial outlay.Next version of Final Cut Pro X only available by subscription – with or without a reduction for the first year for existing users. ![]() If Apple did introduce a subscription pricing to their professional applications, they have some options: Any change in the way Final Cut Pro X is paid for is a big deal for those fighting NLE platform wars. If you bought it for $300 in July 2011, the monthly cost works out to $5 per month over the last five years. Those comparing the price for renting Adobe Premiere often compare that with the cost of owning Final Cut. Since Final Cut was ‘updated’ to version X (pronounced ‘ten’) in 2011, Apple have not changed upgrade fees for the many versions over the years. In the world of post production however, many Final Cut users thumb their noses at Adobe Premiere users over Adobe’s Creative Cloud compulsory ‘software rental’ subscription service. ![]() Many developers say that this change will make it much more likely they will create professional apps for the iPhone, iPad and Mac. He suggests many enterprise apps could move to subscription, and that professional apps that require “a lot of maintenance of new features and versions” would be a good fit.Īs I often look at the tech world through the lens of post production, I wouldn’t be surprised if Apple use Final Cut Pro X as an example of the latter example at WWDC next week. Users enjoy the reliability that comes with subscribing to a service that they love, and the experience must provide ongoing value worth the recurring payment for an auto-renewable subscription to make sense.Īlthough Apple is pointing to subscriptions being used to pay for updated content or a continuing service, Phil Schiller added two more categories in an interview with Lauren Goode on The Verge: Starting this fall, apps in all categories on the App Store will be eligible to offer in-app purchases for auto-renewable subscriptions to services or content. Apple has announced that developers making apps for sale in the iOS, Apple TV and Mac app stores can now offer subscription pricing for any app: ![]()
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